Top 5 Career Page Metrics

In today’s fast-paced job market, it is essential for companies to have a strong online presence to attract top talent. One of the most critical components of a successful recruitment strategy is a well-designed career page. Your career page is the first point of contact for potential job seekers and can make or break their decision to apply. To ensure your career page is effective, it is important to track key metrics regularly. Here are the top five key metrics for career pages that you should focus on:


The first metric to track is the amount of traffic your career page receives. This metric can provide valuable insights into how many people are interested in working for your company. You can track this metric using web analytics tools like Google Analytics or HubSpot. By monitoring your career page’s traffic, you can see if there are any spikes or dips and identify the factors that may be driving them.

Source of traffic

Knowing where your traffic is coming from can be equally important as the amount of traffic. You can use web analytics tools to identify the sources of traffic, such as social media, job boards, or your company’s website. By analyzing the source of traffic, you can determine which channels are working best for your company and allocate resources accordingly.

Bounce rate

Bounce rate is the percentage of visitors who leave your career page without interacting with it. A high bounce rate indicates that your career page may not be meeting the expectations of visitors. You can track bounce rate using web analytics tools and make changes to your career page to improve engagement.

Time spent on page(s)

The time visitors spend on your career page is a good indicator of how interested they are in your company. You can use web analytics tools to monitor the average time spent on your career page. If visitors are spending a short amount of time on your page, it may be an indication that your content is not engaging enough.

Conversion Rate

Finally, conversion rate is the percentage of visitors who complete a desired action, such as applying for a job or signing up for your company’s talent pool. By tracking conversion rate, you can determine how effective your career page is at converting visitors into applicants. You can use web analytics tools to monitor conversion rate and make changes to your career page to improve it.

In conclusion, tracking key metrics for your career page is essential to ensure that you are attracting the right talent to your company. By regularly monitoring traffic, source of traffic, bounce rate, time spent on page, and conversion rate, you can identify areas for improvement and make data-driven decisions to optimize your career page.


If you are a recruitment agency or a business with a large recruitment project, looking to get more, fully-qualified candidates through your door – then find out more about our Recruitment Agency services, or book a discovery call today.

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