How to Use TikTok for Recruitment: A Guide for Modern Recruiters

Guide to using TikTok to recruit in 2023

Welcome to our guide on using TikTok for Recruitment! In this post, we will discuss how to leverage TikTok’s massive user base to find and attract top talent for your organization.

TikTok is a social media platform that has gained massive popularity among Gen Z and millennials in recent years. With over 1 billion monthly active users worldwide, it offers a unique opportunity for recruiters to reach a vast pool of potential candidates. Here are some tips on how to use TikTok for recruitment:

Step 1: Create a company account

The first step is to create a company TikTok account. This will allow you to post job openings, company culture videos, and other recruitment-related content. Make sure to include your company’s name and relevant keywords in your profile’s bio section to improve your account’s searchability.

Step 2: Post recruitment-related content

To attract potential candidates, post recruitment-related content on your company’s TikTok account. This can include behind-the-scenes videos of your workplace, employee testimonials, and day-in-the-life videos of different roles. Remember to keep your videos short, fun, and engaging.

Step 3: Use relevant hashtags

Hashtags are a powerful tool on TikTok, as they help users find content related to their interests. Use relevant hashtags such as #jobsearch, #careeradvice, and #hiring to increase your reach and attract potential candidates.

Step 4: Collaborate with influencers

Collaborating with TikTok influencers who have a large following in your industry can help you reach a wider audience. You can partner with them to create content that promotes your job openings and company culture.

Step 5: Run TikTok ads

TikTok offers a variety of advertising options that can help you reach a target audience. You can run ads that drive interested prospects to landing pages, or ads that simply allow users to fill out a lead/application form which is sent directly to you.

Step 6: Use a Recruitment Marketing agency

By using a Recruitment Marketing agency, like SourceMore+ allows you to work with industry-leading experts, to help scale your Recruitment Campaign and generate you more, fully-qualified candidates – all based around your dream applicant. 

If you are a recruitment agency or a business with a large recruitment project, looking to get more, fully-qualified candidates through your door – then find out more about our Recruitment Agency services, or book a discovery call today.

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